Book , Print in English

Designing and managing a research project : a business student's guide

Michael Jay Polonsky, David S. Waller.
  • Thousand Oaks, Calif. : Sage Publications, ©2011.
  • 2nd ed.
  • xiii, 279 pages : illustrations; 26 cm.
Subjects
Contents
  • pt. I Foundations
  • 1. Introduction
  • What Is Research?
  • How a Research Project Fits Within Your Business Education
  • Overview of the Book
  • Case Study
  • Chapter Questions
  • References
  • 2. Choosing a Topic
  • Has the Topic Been Assigned?
  • Steps in Choosing a Topic
  • Project Checklist
  • Case Study
  • Chapter Questions
  • References
  • 3. Role of the Supervisor
  • Understanding Your Supervisor
  • What Is the Role of a Supervisor?
  • Selecting a Supervisor
  • Other Supervisor Arrangements
  • Ground Rules and Expectations
  • Conclusion
  • Project Checklist
  • Case Study
  • Chapter Questions
  • References
  • 4. Group Dynamics and the Role of Conflict
  • Group Work and Conflict
  • Positive and Negative Conflict
  • General Causes of Conflict
  • Conflict Stimulation
  • Managing Conflict
  • Conclusion
  • Project Checklist
  • Case Study
  • Chapter Questions
  • Appendix 4.1 Some Points That Could Be Included in a Group Contract
  • References
  • 5. Ethical Considerations
  • What Is Human Intervention?
  • Codes of Ethical Conduct/Practice
  • Ethical Philosophies
  • Ethical Issues to Consider
  • Technology Issues
  • Conclusion
  • Project Checklist
  • Case Study
  • Chapter Questions
  • References
  • pt. II Undertaking the Research
  • 6. Planning the Research Project
  • Importance of Planning
  • Research Process
  • Research Proposal
  • Managing the Research Process
  • Costing and Resources
  • Conclusion
  • Project Checklist
  • Case Study
  • Chapter Questions
  • References
  • 7. Literature Review
  • What Is a Literature Review?
  • How Can Literature Be Used?
  • Where to Obtain Literature
  • How to Write a Literature Review
  • Referencing
  • Managing Your References
  • Project Checklist
  • Case Study
  • Chapter Questions
  • References
  • 8. Data Gathering
  • Factors to Evaluate Data-Gathering Methods
  • Types of Research Data
  • Secondary Data
  • Primary Data
  • Sampling Methods
  • Research Errors
  • Conclusion
  • Project Checklist
  • Case Study
  • Chapter Questions
  • Appendix 8.1 Statistical Agencies
  • References
  • 9. Qualitative Data Analysis
  • Qualitative Data Collection Methods
  • Implementation
  • Analysis and Interpretation
  • Conclusion
  • Project Checklist
  • Case Study
  • Chapter Questions
  • References
  • 10. Quantitative Data Analysis
  • Hypotheses, Errors, and Significance
  • Basic Analysis
  • Basic Associations
  • Basic Causal Relationships
  • Introducing Advanced Techniques
  • Conclusion
  • Project Checklist
  • Glossary
  • Case Study
  • Chapter Questions
  • References
  • 11. Establishing Recommendations
  • Describing the Results
  • Discussion and Interpretation
  • Research Implications
  • Limitations
  • Recommendation Guidelines
  • Future Research
  • Project Checklist
  • Case Study
  • Chapter Questions
  • References
  • pt. III Communicating the Results
  • 12. Presenting the Results
  • Ways to Present Research Findings
  • Numerical Tables
  • APA Style
  • Charts and Graphs
  • Pictures
  • Maps
  • Quotations
  • Conclusion
  • Project Checklist
  • Case Study
  • Chapter Questions
  • References
  • 13. Writing the Report
  • Written Communication
  • When to Write?
  • Types of Reports
  • Structure of a Project Report
  • Conclusion
  • Project Checklist
  • Case Study
  • Chapter Questions
  • References
  • 14. Oral Presentations
  • Before the Presentation
  • Presentation
  • Wrapping Up
  • Groups and Group Members in Presentations
  • Conclusion
  • Project Checklist
  • Case Study
  • Chapter Questions
  • References
  • 15. Concluding Remarks
  • Some Final Hints for Those Undertaking a Project
  • Case Study (Epilogue).
Other information
  • Includes bibliographical references and index.
ISBN
  • 9781412977753 (pbk. : acid-free paper)
  • 1412977754 (pbk. : acid-free paper)
Identifying numbers
  • LCCN: 2010015052
  • OCLC: 607084383