Book
,
Print
in
English
Reengineering the university : how to be mission centered, market smart, and margin conscious
William F. Massy.
- Baltimore : Johns Hopkins University Press, 2016.
- xiv, 288 pages : illustrations ; 24 cm
Related Links
-
Eisenhower B LevelFlagged for Reserve
- Subjects
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- Universities and colleges — United States — Business management.
- Education, Higher — United States — Finance.
- Education, Higher — United States — Costs.
- Educational change — Economic aspects — United States.
- Education, Higher — Costs.
- Education, Higher — Finance.
- Educational change — Economic aspects.
- Universities and colleges — Business management.
- Contents
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- note: 1. Understanding the Traditional University
- Problems and Opportunities
- Assets Worthy of Preservation
- Why Traditional Universities Do What They Do
- Implications for Tuition and Cost Containment
- Business Models and Value Propositions
- 2. Reengineering Challenge
- Flaws in the Academic Business Model
- Building a Reengineering Portfolio
- Implementation Considerations
- Responsibilities for Reengineering
- 3. New Scholarship of Teaching
- Conceptual Underpinnings
- Illustrative Applications
- Two "Outside the Box" Proposals
- Organizing for Improvement
- 4. Cost of Teaching
- Alternative Approaches
- Design of Teaching Systems
- Modeling from University Transactional Data
- Extending the Model across the Campus
- Areas of Application
- 5. Financial Planning and Budgeting
- Envisioning University Information
- Coherent Financial Planning
- Coherent Resource Allocation
- Model for Balancing Mission and Margin
- Conclusion
- Appendixes
- A. Teaching and Learning Principles
- B. Course-Based ABC
- C. Computer-Aided Course Design
- D. Incremental Cost of Enrollment
- E. Smart What-Ifs in the Course-Based ABC Model
- F. Margin Equivalents for Start-Up Programs
- G. Extensions to the Mission-Margin Model.
- Other information
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- Includes bibliographical references and index.
- Eisenhower copy: Gift of Johns Hopkins University Press; FY2016.
- OCLC
- ISBN
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- 9781421418995
- 1421418991
- Identifying numbers
-
- LCCN: 2015018663
- OCLC: 921926404
- OCLC: 921926404
