Book , Print in English

Reengineering the university : how to be mission centered, market smart, and margin conscious

William F. Massy.
  • Baltimore : Johns Hopkins University Press, 2016.
  • xiv, 288 pages : illustrations ; 24 cm
Subjects
Contents
  • note: 1. Understanding the Traditional University
  • Problems and Opportunities
  • Assets Worthy of Preservation
  • Why Traditional Universities Do What They Do
  • Implications for Tuition and Cost Containment
  • Business Models and Value Propositions
  • 2. Reengineering Challenge
  • Flaws in the Academic Business Model
  • Building a Reengineering Portfolio
  • Implementation Considerations
  • Responsibilities for Reengineering
  • 3. New Scholarship of Teaching
  • Conceptual Underpinnings
  • Illustrative Applications
  • Two "Outside the Box" Proposals
  • Organizing for Improvement
  • 4. Cost of Teaching
  • Alternative Approaches
  • Design of Teaching Systems
  • Modeling from University Transactional Data
  • Extending the Model across the Campus
  • Areas of Application
  • 5. Financial Planning and Budgeting
  • Envisioning University Information
  • Coherent Financial Planning
  • Coherent Resource Allocation
  • Model for Balancing Mission and Margin
  • Conclusion
  • Appendixes
  • A. Teaching and Learning Principles
  • B. Course-Based ABC
  • C. Computer-Aided Course Design
  • D. Incremental Cost of Enrollment
  • E. Smart What-Ifs in the Course-Based ABC Model
  • F. Margin Equivalents for Start-Up Programs
  • G. Extensions to the Mission-Margin Model.
Other information
  • Includes bibliographical references and index.
  • Eisenhower copy: Gift of Johns Hopkins University Press; FY2016.
  • OCLC
ISBN
  • 9781421418995
  • 1421418991
Identifying numbers
  • LCCN: 2015018663
  • OCLC: 921926404
  • OCLC: 921926404

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